UK Premiere of Hashtag & Q&A

Sunday

The UK premiere of Hashtag will screen on Sunday with a special Q&A after with cast and producers of the short film.

UK Premiere of Hashtag & Q&A

Sunday

The UK premiere of Hashtag will screen on Sunday with a special Q&A after with cast and producers of the short film.

UK Premiere of Hashtag & Q&A

Sunday

The UK premiere of Hashtag will screen on Sunday with a special Q&A after with cast and producers of the short film.

UK Premiere of Hashtag & Q&A

Sunday

The UK premiere of Hashtag will screen on Sunday with a special Q&A after with cast and producers of the short film.

UK Premiere of Hashtag & Q&A

Sunday

The UK premiere of Hashtag will screen on Sunday with a special Q&A after with cast and producers of the short film.

The UK premiere of science fiction short film Hashtag, produced by Los Angeles-based Runic Films and Little Empire Productions, will screen at SFB25 on Sunday 10 February 2010. Star Gigi Edgley, director/co-writer Ben Alpi, and producer Jyotika Virmani will be offering a special Q&A after the premiere.

Hashtag is a thought-provoking short science fiction drama that examines a future where social media dominates our lives and "X" (Edgley), the top online celebrity, finds the true cost of her popularity. The short film also stars Erryn Arkin, and Juliet Landau as the voice of "Te'a".

In a looming future where social media celebrities dominate our culture, X is the world’s supreme online icon— but how far must she go to hold on to her popularity?

X lives the dream— she's connected, adored, and instantly validated by her hundreds of millions of followers. The ultimate influencer, celebrities like her are all we watch, all we listen to, all we care about.

From her high tech studio apartment, X manages a virtual empire with the help of Te’a, an omnipresent artificial intelligence. Every moment of her day is a product bought and sold. With the swipe of her hand, the warmth of her smile, or the turn of her hip, she drives markets, builds brands, and changes minds. She embodies the complete merger of culture and commerce.

Yet one thoughtless remark can reveal how fragile her tower of public adoration really is. As X struggles to sustain her popularity, a corrupting virus invades her regulated existence and forces her to question her reality. When her perfect life is threatened, how can X know what's true, what's fake, and whether or not everything she's built will collapse?

The screening will take place on Sunday at 1pm - the third day of our event and after the UK premiere, special guests Gigi Edgley, Ben Alpi, and Jyotika Virmani will discuss their short film and answer questions from attendees.